The DAXSEN brand is born as a music production project and the name of a record label
We started doing events with local artists (Ecuador) and later to do massive events with international artists. In the beginning mostly with DJs.
We acquired the German label 'Black & Purple Recordings' which has releases from : Nicole Moudaber , Jay Lumen , Reiner Weichhold and other legends.
Daxsen Records is growing significantly and we continue to expand.
Daxsen Media is born and we start working with local brands in Ecuador like Samsung Ecuador and Aeropostale Ecuador and with brands like Aeropostale and Puma in NYC. We opened our first office in the north of Guayaquil, Garzota.
We started doing events in New York with local and international DJs visiting the city. Venues used were: Websterhall NYC, SpaceIbiza NYC and Private Parties.
We moved to The Point and the building was just being built, which would be the largest building in the country with an unusual design. We had to be there!
Vice Models Management was founded and soon became one of the most reputable agencies in Ecuador, we opened an office in New York.