Companies’ investments in sustainability have been growing in recent years, as Skadden reported an estimate of more than $330 billion in assets under management in current ESG (Environment, Social, Governance) funds.
Likewise, the green technology and sustainability industry was valued at $9.57 billion in 2020 and is expected to reach $41.62 billion in 2028, with a CAGR of 20.3% between 2021 and 2028, according to Globe Newswire.
In this way, the environmental responsibility does not seem to stop increasing, and most of it is because its application involves a market disruption, as companies like Tesla and SpaceX have done with countless projects that promise to save the world from pollution while offering unique products on the market. Some of their innovations are electric cars, reusable fuel-efficient rockets, solar home batteries, and a high-speed ground transportation system called Hyperloop, which combines the magnetic levitation of a train with a low-pressure tube.
These companies have generated several innovative services and products through years of work dedicated to technology and strong investment from their owner and founder Elon Musk, who is the richest man in the world with an estimated net worth of $234 billion according to Forbes.
But the insertion into sustainability and green technology is truly a trend that is also possible for other companies that do not dominate the technology, but rather the financial investments due to their high earnings in other sectors.
This is the case of Daxsen Corporation, which, following a holding company scheme, has become a company capable of investing in sustainable projects since its inception in 2010, as being successful in the businesses of social media marketing, entertainment, real estate, and financial advisory.
One of them is the provision of electrical systems and propellants for space rockets, which are intended to reduce the consumption of fossil fuels as working the influence of the company Detonation Space and a group of engineers experienced in NASA and SpaceX projects.
The same happened with the Virgin business grouping, which has developed a commercial space airline that intends to put its first tickets on sale this year, as well as a Hyperloop transportation model just like Musk’s companies.
This makes it seem that disruption in the sustainability industry comes only from large projects, however, this is not the case. Leading global companies have executed small strategies that have been innovative and pioneering in environmental responsibility.
For example, Disney has invested in technologies to save water and reduce its carbon footprint in the manufacturing and distribution of its products. Apple has adopted a 100% renewable energy model based on solar panels to power its plants. Amazon has launched a fund to back companies whose products and services will facilitate the transition to a low-carbon economy.
Therefore, sustainability with the use of environmentally friendly technologies is a concept that has been applied and will continue to be applied in companies, since according to a study by Deloitte, more than half of the investing companies think that sustainability is or is becoming crucial for the organizations.